Sunday, November 6, 2011

DC Entertainment vs. Barnes and Noble synthesis

  • For 4 weeks, this blog has been reporting on the ongoing battle between DC Entertainment and Barnes and Noble over DC's granting exclusive digital rights to Amazon's Kindle Fire. Now it is time to express my opinion. Although I see B&N's logic behind this move, I believe it will only serve to hamper both B&N and DC Entertainment. I can respect Barnes and Noble's commitment to their customers and feeling like they have a responsibility to them to provide all forms of a book. But with DC's New 52 Promotion, there is almost no better time to capitalize on comic books. Without some of DC's flagship titles such as Watchmen and the Dark Knight Returns, there is less opportunity for a new or casual reader too see some of the stories that influenced the current interpretation of the characters they love reading about. For example, if a reader is reading Superman's new origin in Action Comics and wants to read other interpretations that have been done, they will only be able to find those influential comics online or in comic book stores, which are more sparse than Barnes and Noble stores. However, while DC Entertainment and B&N can survive this deal, the creators are the ones who are suffering the most. This is especially the case for non- superhero comics, such as those by Neil Gaiman and Fábio Moon. Some of these creators depend on the availability of their works to keep themselves on the grid and known. This decision has become so corporate that the voice of the creators themselves cannot be heard amidst all the squabbling.